“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Bozinny, senior director of marketplace quality at PubMatic. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The IAB Tech Lab designed the sellers.json specification… Continue reading »
The post Why Sellers.json Is Limited – And How Supply Chain Objects Can Help appeared first on AdExchanger.
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