The Big Story: There’s Nothing But Green Pasture For Video Game Ads … For SSPs, Not So Much

In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie for $ 3.6 billion and Microsoft dropped $ 69 billion for Activision-Blizzard, its largest acquisition ever. For major platforms and hardware players like Sony and Microsoft (which owns Xbox), this trend is driven by the same strategy we’ve… Continue reading »

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