Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing brand revenue for Twitter – and there’s an interesting dynamic at play to explain that growth. Total ad engagement decreased 12% in the past year. With fewer engagements, prices should go up, but cost per… Continue reading »

The post Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU appeared first on AdExchanger.

AdExchanger