“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pam Zucker, SVP and head of marketing at Amobee. In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »
The post TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action appeared first on AdExchanger.
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