Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there… Continue reading »

The post Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again appeared first on AdExchanger.

AdExchanger