Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the news that Verisk, a consumer data provider for insurance, lenders and financial services, acquired the identity resolution company Infutor. Verisk dropped $ 225 million on Infutor, with another $ 25 million based on revenue growth goals. Verisk’s… Continue reading »
The post Verisk Buys Infutor For $ 225 Million To Add Marketing Services To Consumer Data Business appeared first on AdExchanger.
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