Verisk Buys Infutor For $225 Million To Add Marketing Services To Consumer Data Business

Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the news that Verisk, a consumer data provider for insurance, lenders and financial services, acquired the identity resolution company Infutor. Verisk dropped $ 225 million on Infutor, with another $ 25 million based on revenue growth goals. Verisk’s… Continue reading »

The post Verisk Buys Infutor For $ 225 Million To Add Marketing Services To Consumer Data Business appeared first on AdExchanger.

AdExchanger