Axis 2022 is live tomorrow

AUCKLAND, Today: The Axis 2022 online awards show will be broadcast live tomorrow afternoon (Thursday 17 March), going out at 2pm, with RuPaul’s Drag Race Down Under queen Kita Mean presenting (scroll down for the link).

The show will be broadcast via the Axis Awards website, direct to your laptop, tv, projector or phone.

The Comms Council website said: “This year’s show, led by convenor Steve Cochran (chief creative officer, Saatchi & Saatchi) will be a virtual ‘kind of magic show’, showcasing the best creative work in Aotearoa from over the last year.

“The theme, as Cochran articulates, celebrates what creativity brings to our industry; we often get asked to ‘add our magic’.

“This magic is made of varying combinations of imagination, insight, simplicity, craft, originality, entertainment and emotion. Creating this kind of magic to engage, motivate and build better brands is what makes this industry so challenging, special and fun.

“Axis is always about celebrating the work and people that our peers judge to have done it best.

“The judges are looking to award those pieces of work that showcase the magic that creativity can bring to advertising.”

“The 2022 executive judges are looking to awards those pieces of work that showcase the magic that creativity can bring to advertising.”

The five executive judges for 2022 are Gary Steele (DDB), Peter Vegas (FCB), Simon Vicars (Colenso BBDO), Anne Boothroyd (YoungShand), and Kelly Grindle (Special).

This year’s judges will be joined by the 1987 Axis Awards Emerging Talent recipient Malcolm Poynton, now the London-based global chief creative officer at Cheil, and (recognised by AdAge) as one of the world’s top digital minds.

The Comms Council: “He’s a proud Kiwi, and recipient of NZ’s World Class New Zealander award. He lives in London where he is a patron of the Royal Academy of Arts, member of the Academy of Digital Arts & Sciences and sits on the advisory Boards of D&AD and WARC.

“There will be laughs to be had, competitions to enter, and of course, trophies to be awarded.”

Thanks
The Comms Council acknowledged its commercial partners TVNZ, and oOh! media, and sponsors Facebook, Google, NZME, and The Radio Bureau.

• axisawards.show
• the finalists
• commscouncil.nz