“The Sell Sider” is a column written by and for the sell side of the digital media community. Today’s column is written by AdExchanger Senior Editor James Hercher. If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for… Continue reading »
The post Ibotta CEO Bryan Leach On Transitioning From A Cash-Back App To Cash-Everywhere Retail Media appeared first on AdExchanger.
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