December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV.Continue reading »

The post LG Says It’s Not Sweating The OEM Wannabes; When All Else Fails, Go With Advertising appeared first on AdExchanger.

AdExchanger