November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Making Programmatic Work in Connected TV  

2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of digital advertising’s fastest-growing platforms. Andrew Goode, executive vice president and managing director of Havas Media, Mike Venables, managing director and head of media at Citi, and Lisa Valentino, evp of client solutions and addressable enablement…
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