To Win In The New ID Economy, Publishers Must Offer One-to-One – And One-to-Some – Targeting

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Nicole Perrin, VP of Business Intelligence at Advertiser Perceptions. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Advertisers are using this year to build out… Continue reading »

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