“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Louqman Parampath, VP of product management at Roku. In 1868, consumer packaged goods entrepreneur J.R. Watkins pioneered a new advertising tactic – the money-back guarantee. New shoppers were unsure about Watkins’s home apothecary. Buyers carried… Continue reading »
The post Putting Ad Quality First In Today’s TV Streaming Ecosystem appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run