How TechStyle Keeps Selling Amid Facebook’s Targeting Woes

With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna’s Savage x Fenty. It was “very hard in the beginning,” when Apple introduced App Tracking Transparency in 2021, said Bailey Minney, head of media measurement at TechStyle Fashion…
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