Suzuki & GSL Promotus give new car buyers something to sing about

WELLINGTON, Thursday: GSL Promotus has created a new campaign to celebrate Suzuki NZ’s Clean Car programme which rewards new-car buyers for buying low-emission, fuel-efficient cars.

Suzuki marketing manager Gary Collins said: “The April rollout of the government’s Clean Car Rebate changed the new-car industry overnight.

“With every car brand looking to compete with differing rebates, Suzuki needed to assert itself as the fuel economy experts with its own retail offering.”

GSL Promotus MD Tim Antric said: “Part of a two-campaign strategy, Something to Sing About is the encore from the debut brand campaign, A Little Goes a Long Way – both set to a soaring operatic soundtrack.

“Built around the joy of getting a sweet deal, the campaign celebrates the sense of self-satisfaction that comes from getting into a new Suzuki.”

“The Clean Car programme rewards new-car buyers for buying low-emission, fuel-efficient cars, and that’s what Suzuki is all about.”

The campaign is currently live on broadcast TV, radio, digital and social.

• View Little Goes a Long Way below

CREDITS

Agency: GSL Promotus
Managing Director: Tim Antric
Creative Director: Matt Eastwood
Copy: Cameron Frecklington
Account Director: Kris Miller
Head of Media: Katrina Richmond

Client: Suzuki New Zealand
GM of Marketing: Gary Collins
Marketing Manager: Fiona Bridgford

Producer: Lucy Kay
Director: Matt Eastwood
DoP: Matt Henley
Sound: Troy Kelly @ The Armoury
Colourist: Dave Gibson
Photographer: Kane Feaver