The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying from and how big of a bite they’re taking out of a buyer’s ad spend. Hence the need for supply-path optimization (SPO). Simply put, SPO is about buyers identifying the most efficient connections and using… Continue reading »
The post AdExplainer: What Is Supply-Path Optimization (SPO)? appeared first on AdExchanger.
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