Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising… Continue reading »
The post Vice Media Tests Software To Automate Order Management appeared first on AdExchanger.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller