From QR Codes To Audio Retargeting, New Creative Formats Aim For Performance Budgets

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, tried-and-true technologies like retargeted display ads and QR codes are making audio and video formats more immediately actionable. The secret ingredient here is the personal mobile… Continue reading »

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