Retail media is the hottest thing in online advertising and one of the most important categories for the future of programmatic growth. But it’s also not a well-understood category. For example, there are a number of different terms that get conflated under the retail media umbrella. Retail marketing, shopper marketing and trade marketing are synonymous,… Continue reading »
The post AdExplainer: The Evolution Of Retail Media appeared first on AdExchanger.
More Stories
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Official Aotearoa Music Charts relaunch with an all-new website via Daylight
Undervalued and Overlooked, Producers are the Linchpin of Great Creative