November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Beyond Clean Rooms, Brands Need Clean Houses

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation.  OnContinue reading »

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