The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $ 18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted… Continue reading »
The post Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns appeared first on AdExchanger.
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