Marketers who are curious about the bias in their campaign targeting can put their media plans to the test by running them through a free open-source toolkit built by IBM. The idea behind using the tool, dubbed the Advertising Toolkit for AI Fairness 360, is to stay a step ahead of regulation by making sure… Continue reading »
The post Is Your Media Plan Biased? New, Free AI Toolkit Will Analyze Campaigns appeared first on AdExchanger.
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