Comcast-owned FreeWheel announced new identity integrations to bring the buy and sell sides of the TV ecosystem together. Its platform now supports ID solutions from Blockgraph, LiveRamp, TransUnion, Experian, Merkle and OpenAP, which can be overlaid with publishers’ and advertisers’ first- and third-party data sets for more accurate cross-screen targeting and measurement.
The post FreeWheel Integrates Multiple ID Solutions, Connecting TV Buy And Sell Sides appeared first on AdExchanger.
More Stories
WKYC News Director Jonathan Adkins Leaving the Cleveland Station
Investing in Our AI-Powered Future With Jeffrey Katzenberg an Justin Wexler of WndrCo
Marc Lore’s Wonder Acquires Tastemade to Build an Advertising Business