T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys… Continue reading »
The post T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy appeared first on AdExchanger.
More Stories
Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
Disruption, innovation and staying relevant: Teasers for thought leader’s upcoming NZ talk
How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years