Ad Tech Company Perion And The Producer Of MTV’s ‘Catfish’ (Really) Tout Contextual Targeting

What does “Catfish” have in common with cookies? Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show that exposes people who lie about themselves online, is helping Israel-based monetization platform Perion promote its cookieless targeting product, called SORT, with a satirical short film that highlights the perils of data collection on the… Continue reading »

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