An interview withMatt HillHead, Fire Device Monetization“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad-supported video on demand is growing, but that doesn’t mean viewers aren’t still consuming live linear content. Live TV made up 21% of the billions of hours people spent watching content on a… Continue reading »
The post Why Amazon Fire TV Is Leaning Into Live Content appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024