A beloved chicken brand out of Thailand recently did the one thing that many creatives have largely avoided since the earliest days of the internet: It read the comments. Only instead of hurt feelings, it gained a hilarious, thoroughly chaotic eight-minute short film about the inherent challenges of cross-generational appeal. Popular Thai franchise Five Star…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads