Oracle CEO Larry Ellison once boasted quite publicly about the company’s 5-billion-strong ID device graph. But Oracle’s use of third-party pixels to collect information and profile users is now the subject of a class-action lawsuit in the US against Oracle, spearheaded by Johnny Ryan. No doubt the average consumer would find the details of Oracle’s… Continue reading »
The post The Big Story: Streaming Prequels And Tracking Pixels appeared first on AdExchanger.
More Stories
Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL Sunday Ticket
Metro Glass and Quantum Jump reveal a clear view with their new website
Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments