Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on Monday. Zynga, which declined to share the terms of the deal, is acquiring all of Storemaven’s IP and technology, and it will add Storemaven’s staff of 50 to its current headcount of 2,900. Storemaven Founder… Continue reading »
The post Zynga Buys ASO Platform Storemaven To Cut Down On CAC appeared first on AdExchanger.
More Stories
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’