Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a full-fledged division called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Streaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Netflix Ditches Reporting on Subscribers
Tuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM