December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As the Platforms Stumble, Some Publishers See Increased Ad Spend

For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by executive research firm NewtonX, a confluence of emerging factors has loosened the platforms’ stranglehold on the…
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