November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics…
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