While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $ 1 billion each….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run