The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their
The post It’s Time For Traditional TV Players To (Finally) Do More With Data appeared first on AdExchanger.
More Stories
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week