This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.
The post Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company