Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
More Stories
PAK’nSAVE’s Stickman takes over Karangahape Road: An innovative campaign by Phantom Billstickers, PHD and FCB
Dwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots
Anthem receives global award for Aged Care campaign