November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Upfront Week Shocker: Netflix Abruptly Shifts to All-Virtual Presentation

Upfront week is getting a major last-minute change. Netflix’s first upfront week event, originally slated for May 17 at 5 p.m. at New York’s Paris Theater, is switching from an in-person to a virtual presentation, Adweek has learned. The streamer informed attendees of the change in a note on Wednesday night, adding, “We look forward…
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