December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Industry Will Get a Taste of a World Without Cookies Before They Completely Disappear

Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year. “This was to support developers [in] conducting real-world experiments without third party cookies,” Victor Wong, senior director…
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