November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kroger to Add Digital Smart Screens to 500 U.S. Stores

To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers…
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