Go Media adds weight to Heavyweight with Dave Letele with nationwide billboard campaign

AUCKLAND, Today: Go Media has added weight to the launch of Heavyweight with Dave Letele, providing support for programme launch on Thursday 3 August in TVNZ+ and 2 with a suite of out-of-home assets – billboards are appearing nationwide.

Dave Letele (ex the late Today FM) the driving force behind Heavyweight, said: “Go Media has been amazing in their support of this project.

It is important to us that voices from the community are heard, that we shine a light on stories that might not otherwise be told. We have great value alignment there and Go Media has been key to this, providing an immediate sense of scale in the lead up.  We can’t thank them enough.”

“Go Media’s commitment to uplifting and amplifying voices within the community aligns perfectly with the core values of Heavyweight with Dave Letele.”

“The premiere episode focuses on the impact of alcohol and addiction. Advertising executive Kate Smith has shared her story, alongside other guests including Zac Guildford.”

Go Media director Andrea Rongonui said: “As a Māori-owned business, we take pride in supporting initiatives that promote cultural awareness, inclusivity, and the celebration of unique stories and experiences within the community.

“We’re proud to support Dave with the launch of his show.”

The premiere episode focuses on the impact of alcohol and addiction and highly acclaimed Advertising Executive Kate Smith has generously shared her story, alongside other guests including ex All Black Zac Guildford.

Director Ant Farac (ex MediaWorks, Bro’Town) has worked alongside director Tuki Laumea to bring this project to fruition, supported by producer Mario Gaoa (Naked Samoans, Bro’Town) and executive producers Dave Letele (BBM), Amanda Wilson (These Guys I Know agency), and Kelly Martin (South Pacific Pictures).

Letele said: “There are many issues that we face in New Zealand right now. There are heavy conversations to be had. Whilst these topics are heavy, I hope this show is seen as a story of hope.”

• theseguysiknow.co.nz
• heavyweightmedia.co.nz