The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
The post Cadent Switches Private Equity Owners, Sets Sights On Omnichannel appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
The post Cadent Switches Private Equity Owners, Sets Sights On Omnichannel appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion