The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
The post Cadent Switches Private Equity Owners, Sets Sights On Omnichannel appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
The post Cadent Switches Private Equity Owners, Sets Sights On Omnichannel appeared first on AdExchanger.
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