Augusto/Hunch/Together return as ad agencies warm up for Election 2023

AUCKLAND, Today: Millions of what’s raised for this year’s election campaign will go to professional ad agencies advising and booking ads for political parties, according to Business Desk investigations reporter Victoria Young.

“Here’s who’s in the mix this year,” she writes in the latest edition of the NZME online title. “Labour has confirmed it will again use the same trio of ad agencies this election, despite a change in leadership.

“Last election, the National Party used BC&F Dentsu but it is understood the agency won’t have a role this year.”

“Augusto, Hunch and Together are working on the incumbent party’s electoral ads, having worked on the previous campaign.

“Augusto has been with the party since 2017, when it created Labour’s winning campaign just two weeks after Jacinda Ardern took over as leader seven weeks before the general election.

“Last election, the National party used BC&F Dentsu (now known as Dentsu NZ) but it is understood the agency won’t have a role this year.

“The National party will instead use contractors led by Sue Worthington and Glenn Jameson.”

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