After Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can Finally Get Aligned

If you want a snapshot of the sort of conflict that’s always simmering between the CMO’s office and a company’s franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history–the Popeyes Chicken Sandwich. Introduced…
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