Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
The post GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance appeared first on AdExchanger.
More Stories
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
Stuff surges ahead in first quarter
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce