Cresco Labs Breaks Ground as First THC Brand to Advertise on Spotify

Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…
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