November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can a New Definition Solve the Internet’s Quality Problem?

Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to spend money to run ads without putting in the work to develop content that actually brings in viewers. These spammy websites have had a lot of names over the years, from clickbait to content farms,…
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