November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Adds iSpot as New Currency Partner

Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms….
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