Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize retail media, which defies the idea of standards. This week, we take a look at an independent effort backed by programmatic commerce players that are trying to bring their own greater sense of urgency to […]
The post New Working Group Wants To Expedite Retail Media OpenRTB Standards appeared first on AdExchanger.
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