November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agencies and Activists Demand B Lab Strip Havas of Its Certification, Update Rules

Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry. In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it’s undergoing over…
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