Snickers and NFL Encourage Fans to Share Their ‘Rookie Mistakes’ in AR

For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL “Rookie Mistake” campaign. This year, shoppers can scan a QR code on specially marked Snickers bars, select Snickers Ice Cream bars and in-store displays to load an augmented…
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